Course Title: Search Engines



This Virtual Training Company tutorial is perfect for those who are new to search engines and the Internet, and those who get frustrated when searching and would like a better way to find exciting new information. Author Kathy Evans will help you become more efficient in your searches. She begins by introducing you to directories and search engines, helping you learn to develop a search strategy. She will familiarize you with AltaVista and Google and help you customize your browser.


Course Author/Expert: Kathy Evans

Language: english

Full Online Training Available: Yes

Number of Course Movies: 159

Course Duration: 7 hours



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Course Outline:



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Overview


Introduction

Quick Tour of the Web

Directories

Search Engines

What are Meta Search Engines

Subject and Links Pages

Open Directory Project

AltaVista

Evaluating Pages

Family Filter

Why can't I find what I want?


Directories


How Directories Work

Finding Information with a Directory

Finding Information with Yahoo & Looksmart

Searching a Directory (1)

Searching a Directory (2)


Search Engines


How Search Engines Work (1)

How Search Engines Work (2)

Finding Information with Search Engines (1)

Finding Information with Search Engines (2)

Finding Information with Search Engines (3)

The Invisible Web

Resources for the Invisible Web

When to use the Invisible Web

Finding Information on Invisible Web

Finding an ATM Machine on the Invisible Web

Find a Flight to Paris on the Invisible Web


Optimize your Search


Define A Search Strategy

Which Service should I Use

Fine Tune your Keywords

Search Engine or Directory

Useful Resources

Searching for FTP Resources

Downloading FTP Files

Resources for Anonymous FTP Sites


Other Areas to Search


Introduction to News Groups

Wide Area Information System

Using Gopher to Search

Search Options

Finding Tickets

Using a Cluster Search

Finding Exchange Rates


Boolean Operators


Introduction to Boolean Operators

Boolean Searching (1)

Boolean Searching (2)

Introduction to Grouping Operators

Using Grouping Operators

Stop Words

Natural Language Search

Concept Searching


Phase Operators & Proximity Searching


introduction to Phrase Operators

Phrase Operators in Action

Proximity Operators

Combining Phrase and Proximity

Proximity Searches in Lycos

Proximity Searches in AltaVista

Required & Excluded Terms

Using Wild Cards to Search

Using Word Stemming

More on Word Stemming


Required & Excluded Terms


Using - and + Symbols (1)

Using - and + Symbols (2)

Introduction to Field Searching

Field Searching in Action

Restrictions on Results


Advanced Searching & Algorithms


Introduction to Advanced Web Searching

Using Advanced Search

More on Advanced Searching Techniques

Search Engine Syntax

Search Engine Syntax (2)

How Search Engines Rank Pages (1)

How Search Engines Rank Pages (2)

How Successful is Ranking


Problem Solving


How to deal with Problems (1)

How to deal with Problems (2)

Dealing with Errors

Using cached for Missing Pages

Resources for helping find missing pages

Reporting Broken Links


Customizing your Browser


Working with your Browser

Book marking Searches

Using the Browsers built in Search

Introduction to a Key Sites Library

Organising and adding Key Sites


Useful Resources


Using Copernic

Searching Newsgroups (1)

Searching Newsgroups (2)

Advanced Newsgroup Searching

Searching Serve Lists (1)

Searching Serve Lists (2)

International Language Searches

Resources for International Search Engines

Specialized Information Sites

Resources for Education

Searching for People

Searching your Ancestry


AltaVista


AltaVista's Settings

Filtering AltaVista's results

In-depth look at AltaVista's Tools

AltaVista Search Facilities

AltaVista's Search Assistant

AltaVista's International Sites


Google


Setting Google's Preferences

Searching with Google

Advanced Searching with Google

Web Resources for the Search Engines

Technical Resources for Search Engines

Using the Search Engine Resource Sites


Fast Search


Introduction to Fast Search

Customize Fast Search Settings

Basic Fast Search

Advanced Fast Search

Introduction to Highway 61

Searching with Highway 61


Optimizing your own Site


Introduction to optimising your own site

Choosing your Keywords

Resources to help rank your site

Introduction to Word tracker

Analysing your Keywords with Word Tracker

Using the Internet Keyword Finder

Using Gotos Keyword Inventory

Using Bruce Clays Optimisation Tools


Meta Tags


Introduction to Meta Tags

Writing Meta Keyword Tags

Writing Meta Description Tags

Optimizing your Meta Tags

Keyword Prominence in your Page

How to use your Keywords in Tables

Keywords in the Alt and Link Text

Adding Keywords to your Title Tag

Keywords in other Tags

Adding your Keywords in the Text

Summary for Optimizing for Robots


Keyword Density


Introduction

Keyword Frequency Counter

Density Analysis

Customized Analysis


Submitting your Site


Where to Submit your Site

Submitting to AltaVista

Submitting to Inktomi

Submitting to the Smaller Engines

Introduction to Submitting to Directories

Submitting to Dmoz (Open Directory)

Automated Submission Tools

Using the Top Dog Submission Tool


Ranking


Links popularity

Beware of FFA pages

How Popular are You?

Tips for Using a Frameset

Hidden Text Links

Check to see if you are Listed

Pay for Listings

Buying a Number 1 Listing

Pay per Click Listings


Advanced Optimization


Spamming the Search Engines

What are Doorway Pages

Using a Page Generator

Cloaking and IP Delivery









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